Portfolio
print - radio - tv
FTC (Farmers Telephone Cooperative)
OBJECTIVE: Concept/copy for an ad promoting FTC's special prices on Razr phones.
Albemarle Sportfishing Boats
OBJECTIVE: Create an ad aimed at hard core fishermen who desire solid reliability and excellent fishability in quality-built, no-nonsense fishing machine. HEADLINE: SAY GOODBYE TO THAT NEW BOAT SMELL.
COPY: Designed and built by fishermen who have lived and respected the water their whole life, ALBEMARLE SPORTFISHING BOATS are your best value inside and out. From fit to finish, there’s no doubt about Albemarle’s attention to quality, stability, safety and service. Test ride today at our nearest dealer, and say “hello” to more fish!
Atlantic Telephone
OBJECTIVE: Create a theme for ads, billboards, T-shirts, radio and TV promoting the phone comany's *69 feature. Little alien became somewhat aware of an area celebrity--making ATMC very visible while generating a huge jump in the lucrative *69 usage.CommScope Cable
OBJECTIVE: Besides humor, high tech accounts are a specialty of Carver Creative, as shown by this example for CommScope Cable. Here came the creation for a full series of cable ads where ads were brainstormed with cables in different shapes as noted in this “gig / guitar” ad. The idea – to tout the “gigahertz” capabilities of the cable in a unique, eye catching manner. Another ad showed one of their newer cables in the shape of a star (A Star Is Born). Another in the shape of a man’s “large” head – touting “More Headroom” – a term used in the industry for “capacity”.Cummins Marine
OBJECTIVE: Concept and write copy for an ad designed to down play a major competitor attempting to muscle in on markets dominated by Cummins Marine. Note the closing line of this “kick butt” copy. Perdue Poultry Farms
OBJECTIVE: Create a series of ad concepts and copy that sell Purdue Chicken Farms to farmers throughout North Carolina. The series included actual interviews with existing Perdue farmers and interesting experiences “gleaned” from Carver’s creative skills as an interviewer, researcher and writer. Other Carver created headlines for Perdue included: “I Was Raised On Raising Chickens” and “Our Smallest Bird Is Growing In Demand”. Ameris Bank
OBJECTIVE: Series a “presentation concept” pieces touting the “American Spirit” of a new bank entering specific markets throughout South Carolina. Carver-authored ads, scripts, brochures, collateral, newsletters and annual reports for other financial accounts include The Anchor Bank, Peoples Bank, Tidelands Bank, Commonwealth, Atlantic Bank and others.Anson House
OBJECTIVE: This ad was designed to appeal to a very select group of people looking for an extremely high end – and exclusive residence on Charleston’s downtown peninsula. Other exceptional downtown locations that have used the “write brain” for the job was Ansonborough Inn, 82-Queen Restaurant, Charleston Ballet, The Citadel and many more.Porta-Nails
OBJECTIVE: Theme out and write copy for comprehensive catalog showcasing tools for the wood floor installation industry. Other catalog and examples concepted and written by Carver include Carolina Skiff, Scout Boats, Starrett Tools, Albemarle Sportfishing Boats, Shakespeare Fishing Tackle and so many others.Yanmar & Cummins Marine
OBJECTIVE: Highlight the hard-core durability of Yanmar and Albemarle’s no-nonsense engine/structural quality in all manner of fishing, work and play on the water and for many years of constant use.CENTEX HOMES
FTC (Farmers Telephone Cooperative)
First National Bank
Morgan Stewart Furniture
REDBONE ALLEY RESTAURANT
FTC (Farmers Telephone Cooperative)
Atlantic Telephone
RECREATIONAL
Shakespeare Fishing Tackle
Carolina Skiff
Boone Hall Plantation
Beneteau
Albemarle Sportfishing Boats
Scout Boats
Sea Fox Boats
Mariah Boats
Shakespeare Communications Div.
Star Rods
Sea Striker
Ashley Marina
Spiritline Cruises
Old South Carriage Co.
Hollywood Greyhound Track
Gulfstream Thoroughbred Racetrack
RETAIL
Porta-Nails
Starrett Tools
Super Sod
Waccamaw Pottery
Rogers Brothers Fabrics
Morgan Stewart Furniture
Fast Fare Convenience Stores
FINANCIAL
Atlantic Bank & Trust
Peoples Bank
Ameris Bank
Anchor Bank
First National (Orangeburg)
The Bank of South Carolina
Orangeburg National Bank
Citicapital
The Trust Company of South Carolina
Tidelands Bank
Commonwealth Financial Group
Plantation Financial
HOSPITALITY (Hotel/Motel)
Sheraton
Hilton
Guest House Suites
Beach Cove Clarion Resorts
Harbourview Inn
Embassy Suites
Wild Dunes
Ansonborough Inn
HOSPITALITY (Restaurant/Dining)
Hardee's
82 Queen
GD Ritzy's
Captain Stacks
Robert's
Redbone Alley
Mellow Mushroom
PACKAGING DESIGN/PRODUCT NAMING
Fishing Line
Reels
Measuring Tapes
Fishing Lures
Heaters
Gas Fireplaces
INDUSTRIAL/HIGH TECH
Ryobi
RM Engineered Products
Cambar
Westvaco Chemical
New South Lumber
Dow Chemical
Cummins Marine
3M
Zeus Industrial Products
Commscope
Dupont
Norscan
UTILITIES
ATMC (Atlantic Telephone)
Carolina Telephone
FTC (Farmers Telephone Co-op)
Utilities Construction Company
Peoples Natural Gas
Home Telephone
CONSTRUCTION, CONTRACTING, DEVELOPMENT, RESORT
Hamlin Plantation
Sintra Homes
Poplar Grove
Celedon
GPA Professional Land Surveyors
Quattlebaum Dev.: Ocean Gate Luxury Cond.
Litchfield Company
Centex Homes
Ruscon
Wild Dunes
Arcadia Farms
Shell Hall
River Reach
Ryland Homes
Red Bay Constructors
Kassinger/Weirbridge
Kassinger/Heritage Oaks
Salt Marsh
Beverly Hanks
St. Simos
The Beach Company
NON-PROFIT ORGANIZATIONS
Special Olympics
SC Waterfowl Association
Goodwill Industries
St. Philips Episcopal Church
Charleston Open
South Carolina Irish Memorial
Disabilities Foundation of Charleston
South Carolina Wildlife Federation
North Charleston